Interesting Marketing Trends of Small Businesses [Infographic]

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. They execute outbound and inbound marketing strategies until they find one that hits it big.

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Postal Service. This infographic outlines some of the tactics and observations that help small businesses advertise.

What are the most used marketing tactics used by small businesses?

  1. Website Marketing
  2. Email Marketing
  3. Print Advertising
  4. Social Media
  5. Online Advertising
  6. Event Marketing

What are the most used social media sites used by small businesses?

  1. Facebook
  2. YouTube
  3. Twitter & LinkedIn (Tie)

Other interesting facts pulled from the infographic:

  • 67% of customers give their email addresses to companies to receive discounts and promotions.
  • 57% of customers say they are more apt to buy a product in a store after receiving an email.
  • 52% of small businesses are challenged to get current customers to refer new business.
  • 80% of small businesses are challenged to attract new customers.
  • 36% of small businesses think consumers value direct mail.
  • 65% of Millennials prefer to read something on paper.

View the Small Business, Big Impact marketing infographic below:

Via: Bolt Insurance

6 Insightful Blog Quotes for Marketers

Below are some useful quotes for marketers who are looking to put all the marketing pieces together. Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people.



1. On Success Through “Thinking Small” with Content Marketing

Somewhere, we got away from this notion and started to embrace a “bigger is better” philosophy with regard to publishing (and now content marketing). We need to swing the pendulum back the other way, and start atomizing our content.

2. On Staying a Healthy as an Entrepreneuer

I believe that taking care of oneself only fuels our ability to dig deeper, to persist longer, and to give more to our co-workers, community, and causes. Exercise in fact might be the best investment you’ll ever make towards the success of your startup. –

3. On Making Money By Blogging

If you want to make money with your blog for the long haul you MUST help as many people as you can succeed with their blogs first. You must sell YOU… selling you gives you full control of your product with no surprises in the future. –

4. On Growing Your Twitter Followers, By Thousands

Grow your following organically by producing sharable tweets that people want to pass along to their own followers. When your tweets get re-tweeted and, thus, your twitter handle shared, it acts as an advertisement for you. This free, word-of-mouth buzz will help keep you attracting new followers. –

5. On Telling Your Story

Good copy not only introduces a product or service to the audience, it creates a relationship between the product and the audience, and compels that audience to act.  Stories help you connect with your audience in a meaningful, natural manner. –

6. On Public Relations Damage Control Planning

Key to managing issues is to be plugged into media and the environment in which your company does business. Be aware of what regulators such as government officials are doing, and understand that even though you may manage issues well, a crisis will happen. –