Posts Tagged "testing"

Replace Marketing Best Practices with Testing

Posted: May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other...

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Increase Your Email Marketing Effectiveness

Posted: March 24, 2012

As an email marketer, I’m constantly looking for ways to achieve an increase in effectiveness of the emails I’m sending on behalf of myself and clients. Even a 1% increase in click rate could...

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