5 Reasons Email Marketing is Still Relevant

Email marketing is the very first strategy and way of digital marketing. However if we talk about digital marketing, many will go for the social media marketing and others. They may think, now these days email marketing has no impact at all. But it is evident to cut their words as email marking always and still has the same potential as before. The return in investment ratio of email marketing is about 44. That means if you invest $100 on to marketing of your business or product, you will gain $4400 in return.

Now let’s see how this works, the reasons you can rely on the email marketing to promote your business the products.

Drawing Attention of People

In the web and various types of social media, there are lot of ads and pop up. These things mainly bother than they can find it useful. So most of the ads and pop ups get ignored by the people of users. However email has an impact because it is sent to their email directly.

The open rate of emails depends upon the tactics used to send them. You can consider and understand this from the given data. Such as, signing up mail list has a open rate of 47 percent while newsletter having only 21 percent of opening rates.

Reaching More and More People

A person using internet must have a email address. To open account to any of online platforms you need an email. To get connected to the world and the important information, people get connected with email.

We can easily say that email users are more in numbers than the social media users. Data talks about it, there are more than 3.8 billion users of email whereas the Facebook users are 1.5 billion. So as the most people are using email, through email you can reach more people.

Subscribers

You can reach out to the audience and retain them in the list. Using social media you are bounded by the number of contents for the users to see. But in email marketing you have no limit or boundary. Moreover you can send specific content to the specific type of audience.

You have to remind to send only quality and relevant content to people.

Suitable User Interface

The opening rates of email on mobile are more than that of PCs. It is around 68 percent. But the email should and must be mobile optimized. So that user can enjoy opening emails on mobile. You have pay attention to the template you are sending is suitable on mobile as well as PCs. Design the format so that the emails look nice in every type of devices.

Tracking the Customer Activities

You can track the customer activities with the email you send them. You can see what part of the email gets the click and analyze why one clicks on the link.

For example, one always sends a list of cosmetic items and rarely has a click. Them it should be reconsidered the presentation of the mail generally sent.

You can also track which product is getting the most clicks from the audience.  How you can increase sales using the links in another platform.

A brief guide to email marketing

Email marketing is still one of the best ways to promote your brand or sell product. Even with the introduction of several new marketing strategies, email marketing had not been depreciated by its value and importance.

In fact, study found that the ROI (return on investment) of email marketing is very high being about 3700 percent.

So, to make sure you do not miss out this great opportunity of marketing your brand, let’s look into the following details of email marketing.

Getting the email list for marketing

To be successful in email marketing you need to have and maintain a list of subscribers who might be interested to your service. More the list covers the target audience more the success of marketing campaign is obvious. And there are many ways to create this important list. Let’s talk on few of the best.

1. You can create sign up form on your business website. If the first time visitor finds something relevant on your site they will sign up using their email ID.

2. You may not have a strong list for email marketing but you have good social media following. You should make use of this one and make it as a tool of creating good email list. Just share your sign up link on social media channels.

3. Offer a prize and give your new subscribers incentives. You can attract more visitors and enlist them into your list. This way works but some irrelevant subscribers need to be filtered.

Buying an Email list

In email marketing campaign you should never buy an email list. Most of the emails in that list are ineffective and they get identified as spam. So using this type of mail you literally cannot reach to potential client.

Designing the mail

When you are designing your email campaign make sure to be simple and straightforward. Put all the most important information on the top so that one can easily scan the gist of the mail.

Divide the texts into sections making your campaign very easy to read. In fact, make your whole campaign clear and to the point.

Measuring the performance of Email marketing campaign

Oaky! You have created you campaign. But to know the value your effort is important. How can it be measured?  Wait! There are ways.

Clicks

Take the data of how many clicks your linked website received since you had launch your campaign. If the the click rate is reasonably low compared to other marketing campaigns, then you must review the campaign.

Website Traffic

Traffic in your website can be a measurement of your email marketing campaign success. If you are reaching the target audience through email marketing, it will show a direct impact on your service website or e-commerce store.