Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to...
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Marketing Automation Explained
Tag Archives: lead generation
Content Marketing is an Investment
Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online, read industry magazines, and ask their...
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Corporate Social Media Campaigns [Infographic]
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of its use for business purposes,...
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Inbound Marketing Guide [Infographic]
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact...
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Replace Marketing Best Practices with Testing
As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions...
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The One Day Business Plan Worksheet
After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them, I started exploring their #9 startup called DocStoc.com. This site offers documents...
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Inbound Lead Generation Campaigns
If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside...
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