If you are not using social media for the growth of your business, a massive opportunity is getting missed out. Now in these days, social media is the greatest marketing tool and it is absolutely free of cost. Data says 70 of Americans are on social media. Clearly your social media campaign can reach to lot of persons.
However, you are not supposed to waste your time and skills on any social media platform. But you need to make some research on precious ones that give your business maximum boost and value your hard work.
Let us discus the corporate value of most popular social media platforms.
Talking about most popular social media platform to promote business, Facebook must be on the top position. As a marketing manager I will recommend, you have to have a Facebook page for your business. If it is utilized appropriately, Facebook can be an amazing tool to grow your small business.
An infographic presentation of a renowned marketer shows, about 92 percent of small business listed on Facebook. If you are working hard on the business Facebook page it would return invaluable values to your business. You can put a well extensive exposure sharing everything about your company.
If you have great content, Twitter can make it go viral in hours. Because, Twitter is a great tools to easily spread words. The Hashtags used in Twitter post help to boost your posts. While Twitter is a very good platform for sharing short post and blog post links, it is not great for every business. On this platform you can do short Tweets, images, videos and links.
But if you are running a highly visual business and do not feel requirement of a blog, you can skip Twitter. However, many companies excel on this platform, as they have unique brand voice.
This is not a platform where everyone comes to spend time and getting entertained. But LinkedIn is the best platform for the professional networking. This platform helps you to find great talent presenting yourself a business leader. You can also promote your business in the professional field.
LinkedIn is born to be more profession social media platform comparing to others. Every user can create their profiles in a form of resume and businesses can also create pages to showcase their products and services. You can join on specific group and post discussion on any business topic. And that is how you can create an impression on the industry. It will take to a long way of the success of your company.
If you are able to make yourself be popular in a particular industry, your business is already going through good times and sauch more great times are waiting ahead. To be a popular face in the industry, Blogging is option-less. 60 percent of successful companies and businesses have their blogs. They put their expertise on the website and let the audience discus the topic. In this way one business leader can understand what people really expecting from his company. And this is an invaluable perception on the way of success in any business. You can also promote you product online through blogging. Spreading the blog links on popular social media platforms will take your business to more and more targeted audience.