5 Reasons Email Marketing is Still Relevant

Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers.  Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day.  There are several reasons to take advantage of e-mail to grow your customer base.

1. Develop a Highly Targeted Message
E-mail marketing is a targeted method of reaching people who are interested in your products or services.  When people sign up for your e-mail list, they’re asking for more information and giving you permission to provide it.  Unlike with social media updates, you can personalize e-mail newsletters to make each person feel like you’re talking directly to them, creating that all-important connection between business and customer.

2. Generate Repeat Business from Customers
You want people who have already visited your website, stopped by your store or bought from you online to remember your company.  By offering them the opportunity to sign up for an e-mail list when they shop, you’ll ensure that your brand will pop up in their inbox on a regular basis with special offers to entice them to make another purchase.

3. Get to Know What Engages Your Audience
Most e-mail marketing tools offer a way for you to track what percentage of your contacts open each newsletter and how many links are clicked.  You can use this information to better target future campaigns and create stronger calls-to-action.

4. Build Far-Reaching Advertising Effects with a Low-Cost
In general, e-mail marketing is much cheaper than other advertising options.  You can often get a great deal of options for a flat monthly rate, so you can send as many e-mails as necessary to further your current ad campaign.  If you want to reach beyond your contact list, consider including buttons to Like, Tweet or Pin new products and special offers.  Making it easy for recipients to share their favorite things from your newsletter allows you to reach a wider audience without any further effort on your part.

5. Control Your Brand Message
Even if every social media update that you share has great marketing potential, you can’t guarantee that it will be as visible as your e-mail newsletter.  With e-mail, you have complete control over the content, delivery method and recipient list.  You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences.

With its affordability and ease of use, e-mail marketing offers businesses a great way to engage with customers and keep them coming back.  Through targeted advertising and personalized content, you can reach people on their terms wherever they are.

Get Started with Pay-Per-Click Advertising

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Before we get into these two advantages of this medium, lets explore what PPC is.

What is Pay-Per-Click?

Pay-per-click is a marketing method that is primarily offered by search engines like Google. With this strategy, you sign-up for an account as an advertiser and then create an ad campaign. You come up with an ad, a link to your site and keywords that trigger the ad. You set the amount that you are willing to pay for each click on your ad. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results. If someone clicks on the ad, they are taken to your website. You then pay a fee for each person who clicks on one of the ads.

1) Pay-per-click works with your branding strategy by increasing traffic

One way that you could effectively use pay-per-click marketing is to increase the overall traffic to your website. Pay-per-click marketing can be a highly effective way to bring targeted traffic to your site. Depending on the niche that you are targeting, it may not be that expensive to get visitors to your site. The best part is that the people who come to your site from these ad campaigns are actively seeking what you have to offer. This means that you’re not just throwing money away to get people to your site who may or may not be interested in what you have to offer. This makes it more likely that you will be able to increase sales or conversions. However, the positive takeaway you can count on is the brand awareness associated with starting a pay per click campaign.

2) Pay-per-click is effective for conversion testing that increase sales

Another advantage when it comes to taking advantage of pay-per-click marketing is to use the traffic to test your regular site pages or sales pages. If you are building a new site, it probably doesn’t have much weight with the search engines yet. This makes it difficult to get any traffic to the site. Without traffic, it can be difficult to tell if what you are doing is actually working or even something that people will purchase. By purchasing some traffic for the site with pay-per-click marketing, you can get a lot of people there quickly, so you can see if your design actually works and whether your market is actively seeking to purchase your product or service.

Something Important To Consider

When it comes to using pay-per-click marketing, you can definitely get results quickly. However, you have to be careful that you don’t spend too much money with this technique. If you set your daily budget too high, you could end up paying a very big bill for all of the traffic that you get. Make sure and set a spending daily spending limit to your campaign. And remember, Google may go above that limit in any given day but it will offset the over spending less in another given day. Google does this in order to try and maximize your click through ratio.