Posts Tagged "conversion"

Replace Marketing Best Practices with Testing

Posted: May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other...

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Get Started with Pay-Per-Click Advertising

Posted: May 8, 2012

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you...

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Inbound Lead Generation Campaigns

Posted: April 10, 2012

If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database....

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