Online Advertising

Strategies for a Successful Paid Search Campaign

February 6, 2013

Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide...

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

January 2, 2013

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained...

5 Easy Black Friday Marketing Tips You Still Have Time For

November 20, 2012

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether...

5 Tips for a Fantastic Marketing Conference

October 25, 2012

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider. The event...

The Rise of Real-Time Bidding. Is Your Business Behind?

October 10, 2012

Below is a guest post by Aubree Parsons, a bright and energetic writer/journalist focused on many topics including marketing. John Wanamaker, one of the pioneers in advertising and marketing in...

How to Improve Google Adwords Quality Scores [Infographic]

October 4, 2012

I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The...

Track Your Marketing with a Campaign ID

October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

Social Media Profile Image Size Guide [Infographic]

September 11, 2012

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It...

3 Essential Emails to Send

September 6, 2012

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your...

Interesting Marketing Trends of Small Businesses [Infographic]

August 17, 2012

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the...