Posts Tagged "marketing"

Track Your Marketing with a Campaign ID

Posted: October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

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The History of Marketing [Infographic]

Posted: August 7, 2012

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how...

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Content Marketing is an Investment

Posted: July 5, 2012

Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online, read industry magazines, and ask their colleagues and friends...

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Replace Marketing Best Practices with Testing

Posted: May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other...

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