Paid Search

Strategies for a Successful Paid Search Campaign

February 6, 2013

Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide...

The Difference Between SEO & SEM

January 30, 2013

Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are...

5 Easy Black Friday Marketing Tips You Still Have Time For

November 20, 2012

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether...

How to Improve Google Adwords Quality Scores [Infographic]

October 4, 2012

I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The...

Track Your Marketing with a Campaign ID

October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

Interesting Marketing Trends of Small Businesses [Infographic]

August 17, 2012

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the...

The History of Marketing [Infographic]

August 7, 2012

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing...

Inbound Marketing Guide [Infographic]

June 26, 2012

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact...

Replace Marketing Best Practices with Testing

May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions...

Get Started with Pay-Per-Click Advertising

May 8, 2012

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to...