Social Media at the 2012 Olympics

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration.

For the LondonĀ 2012 Olympics, the IOC created a website to become the hub of all digital media. Named appropriately, the website is HUB.OLYMPIC.ORG. It automatically pulls in Olympic Twitter posts and allows you to connect with Facebook. It also shows interesting facts such as the “Top Followed Athletes”, led by LeBron James and Kobe Bryant.

Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. You have the opportunity to follow most of the popular athletes or a particular event of your interest. The primary Twitter account is @London2012 but you can also follow every event.

Each event has it’s own Twitter account:
@L2012Archery, @L2012Athletics, @L2012Badminton, @L2012Basketball, @L2012BeachVball, @L2012Boxing, @L2012CanoeSLA, @L2012CanoeSPR, @L2012BMX, @L2012MTB, @L2012RdCycling, @L2012TrkCycling, @L2012Diving, @L2012Equestrian, @L2012Fencing, @L2012Football, @L2012ArtGym, @L2012RhyGym, @L2012Trampoline, @L2012Handball, @L2012Hockey, @L2012Judo, @L2012ModPent, @L2012Rowing, @L2012Sailing, @L2012Shooting, @L2012Swimming, @L2012Synchro, @L2012TT, @L2012Taekwondo, @L2012Tennis, @L2012Triathlon, @L2012Volleyball, @L2012WaterPolo, @L2012Weightlift, @L2012Wrestling

Below are some interesting infographics that also show social media rocking at the London 2012 Olympic games.

INFOGRAPHIC #1 – The Olympics: Following the world’s most prestigious sporting event, from TV to Twitter

Quick stats:

  • Over 1,000 athletes joined the Olympic Hub
  • From 2008 to 2012, Twitter increased from 6 million to 140 million users
  • From 2008 to 2012, Facebook increased from 100 million to 845 million users
  • 4.3 billion viewers tuned into the 2008 Olympic games

INFOGRAPHIC #2 – Socialympics and the Twitter Games

This infographic by ExactTarget, a global Software as a Service leader was shared in a blog post titled “Facts and Figures Behind Social Media and the Olympics #Infographic“.

Quick stats:

  • Equestrian, Swimming, and Volleyball have the most followers leading up to the games.
  • LeBron James and Kobe Bryant are the most popular athletes, measured on Twitter and Facebook.
  • Not all athletes are embracing social media when you compare followers to medals won.
  • Twitter was banned in China in 2008, so it played a little role. That has changed with London hosting the games and embracing it by creating an account for every event.

Social Media and the 2012 Olympics

This infographic is brought to you by ExactTarget, a leader in social media marketing.

Bonus Infographics:

INFOGRAPHIC #3 – Which Olympic Event is Winning on Social Media?

Mashable also released a pretty cool infographic in their post titled Which Olympic Event is Winning on Social Media? [INFOGRAPHIC]. Including stats revealing the top 10 Olympic sports being discussed. Here they are in order of most popular to least popular: basketball, soccer, aquatics, gymnastics, track & field, tennis, cycling, equestrian, volleyball, and field hockey.

INFOGRAPHIC #4 – Econolympics: The Economic Impact of Hosting the Olympic Games (Infographic)

Although it’s not directly related to marketing, I thought I’d share this interesting infographic by Credit Season. They’re a UK financial solutions provider Credit Season and they put together an infographic showing the rising cost and economic growth resulting from hosting the games. They dub the infographic “ECONOLYMPICS”.

10 Twitter Success Tips

When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful.

Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation.

Below are 10 Tips that can help make you a success on Twitter.

  1. Tweet 10-20 times throughout the day.If you’re not posting anything then nobody will want to follow you. You’ll get out of it what you put into it. Be active. Force yourself to commit to Tweeting and see if you can interact with a few new people each day.
  2. Express gratitude for those that mention or retweet. Anytime someone adds you to a list, retweets you, or mentions you, they should receive a “Thank You” from you. They took the time to actively engage with your post. The least you can do is express gratitude. If someone thanks you, respond with a “You’re welcome”. Read their bio. Do you have anything in common? This is an excellent opportunity to continue the conversation.
  3. Learn what the best Tweeple are doing.There are a few people/brands on Twitter that are getting some real value out of it. Follow them and pay attention to what they are doing. Are they starting conversations? Are they replying to people? Are the freely promoting others? My guess would be “yes” to all three of those questions.
  4. Give 10x more than you receive.Don’t expect anything in return. Although you want people to reciprocate and engage with you, don’t expect it. Don’t take it personally if someone doesn’t respond. Instead, genuinely want to help people. Answer a question they are asking. Give them advice. Share a product with them. Promote their product. All of these actions are intended to help them first with nothing in return.
  5. Be interesting and relevant.Now’s your chance to contribute. You have a unique perspective that no one else in the world has. Use that to be interesting. If you can’t be interesting, find something that excites you an share it. There is a good chance that someone else would find it interesting as well.
  6. Use hashtags for events, webinars, activities, and popular topics.Utilize all functionality that social media and Twitter offers you that helps spread your post. People are actively searching and following hashtags. If all it takes if for you to add a quick hashtag at the end of your post to potentially get some more eyes on it, then it’s a no brainer. Add it. This works especially well for live events and webinars.
  7. Keep your tone is educational and appreciative.Everything you post on Twitter should be positive. If you have a negative opinion about something, my belief is not to share it. You want to be perceived as helpful. Don’t complain. Don’t put anyone down. Your goal on Twitter is to make friends.
  8. Consistently provide value to all those who follow you.Your reputation won’t be built in a single tweet. In fact, most of your Twitter followers won’t see everyone of your tweets. I haven’t seen any research on it but I’d be surprised if at any given time if more than 5% of your followers see that post. So constantly be “on your game”. Keep posting great stuff and eventually your followers will start paying attention, engaging with you, and your list will grow.
  9. Expand your relationship outside of Twitter. Many people or brands are promoting something other than their Twitter account. Almost all of them will call that out in one way or anothing. Whether it’s a blog, a product, or services they provide, you have an opportunity to expand the relationship. Comment on their website. Meet up with them at a conference. Give their product or service a quick review. Think “how else can I engage with them?”
  10. Test and revisit what works for you.You should be constantly learning, trying, and evaluating what you’re doing. If you’ve done something that worked in the past, try it again. Replicate it until you find something better. What works for someone doesn’t necessarily work for everyone, and the opposite is also true.

If you have any other tips to help make you a success on Twitter, please share in the comments.