Here’s how Digital Marketing is Defeating Traditional Marketing

The era of digital is the next big thing, we are living in. no has ever thought of this generation where everything will get digitalized. From technology to advertising a product getting advanced in a digital manner, people don’t bother going to any local shops, because of the availability of online shopping facility.

But before online shopping stores came into existence, the digital side took over the marketing area. The time when people used to advertise or market their product or brand through other mediums such as tic, print, etc. TVC is and still the main platform considered for advertising. No doubt digital media is working all over the globe in every region, in every class of people, but still, TVC does cover the vast majority of the audience.

That doesn’t mean digital isn’t working on their strategies. In Pakistan, companies and brands are adapting pure digital marketing media which includes: social media. Even by seeing the adaptation in such a rapid way, each and every digital marketing agency in Pakistan has been established.

Here’s how Digital Marketing is Defeating Traditional Marketing

A digital marketing agency in Pakistan has given the opportunity to the companies, brands to not just focus on the old single platform, start adopting the younger generation’s behavior in their marketing strategy. Digital marketing agency performs all the basic tasks such as developing website, content, social media marketing, graphic designing, etc.

Majorly their main focus is on creating strategies on how they could take the product on social media and let the people know about it. Social media which is booming, considered as the hot topic for the debate. Social media is a big distraction for the users because it only allows you to communicate to the audience, but also showcase other stuff, promoting fan pages, product ads, etc.

Adapting social media behavior is a huge step for any company like Apple came to Twitter after a long time compared with other tech giants. Social media Platform do give the ability to the brand to create awareness about the product beyond the target audience range. When talking about social media doesn’t only mean Facebook, it covers all the possible platforms which can be used as a marketing medium. 

Social media platforms are Facebook, Instagram, Twitter, and YouTube. These platforms are considered as the main source of marketing area, through Instagram vloggers play an important role, because of they aware a brand or product among their high rate of followers which is one of the useful strategies.

The majority goes with Facebook marketing, where millions of people roaming around in every single page, which gives the opportunity to the brand to reach as wider as they can. This social media marketing gave entry to the social media agency in the market. Although social media marketing is being down under digital marketing, the thing which social media agency are capable of doing none of the other agency is.

In Pakistan, a social media agency in Karachi established in a very fewer manner. But having less social media agency with skilled, experienced employees giving much better outcome rather having hundreds of.

As said above the era of the digital generation, in the upcoming future everything will be fully taken by the digital side. It’s been said that even TVC will be replaced, because of the social media distraction. Maybe in rural areas, an old method of promotions, advertising will stay the same, because some rural areas are still in development.  

Being Busy is not Being Productive

Are you always busy in your work and at the end of the day you could not evaluate the time? You may be putting a lot effort on something but the outputs are not satisfactory.

Many people get busy on work but they are not productive. Here are some explanation on busy people and productive people. Let’s see in which side you are.

1. Working hard vs. Working Smart

Busy people have good work ethics; they work hard to get always busy. Due to the pressure of hard work, they often forget that there may be a smarter way to get it done easily and in less time. Busy people do not look for better way to get work done but stick to the traditional one.

On the other hand, productive people always try to find a smarter way. They focus on effectiveness first and then efficiency.

2. Drowned Details vs. Macro and Micro

Busy people often get drowned into the deep details of the things. For example, they spend a lot time to decide if the template A or B should be chosen to send the report. They regard the small things in big importance.

But smart people start working with what they best have in their hand. They do not think so much on the outcome of the action they are attempting.

Things generally get better for the smart people day by day as they are doing something and learning experience. But busy people get drowned in details and can’t make any progress at all.

3. Do not Say YES to Everything

Generally busy people never say no. They say yes to everything. And it junks their schedule with lot and lot of works keeping them busy all the time.

But productive people say yes or no by their choice and very decisively. Because smart people know very well what is necessary and what not. And saying yes to wrong thing ultimately leads to a wrong path increasing work load with no result.

Do care and value the time and use the time in productive things.  Nodding yes to everything makes you be less productive.

5. Evaluate Things before Doing Anything

People often like to jump on the trend. If the trend is just social things, then it is okay. But if any trend is changing the market movement drastically, you should be careful before joining it.

Jumping into the market trend without analyzing the pros and cons is a very unproductive approach. So what does the productive people, they go through the evaluation process to measure the probability of success.

For example, now almost all the business has a mobile app. So deciding to create a mobile app for you business too is not necessary. Better assess the requirement of a mobile app for your type of business.

6. Doing Everything by Yourself vs. Making Use of Right Tools or People

Some people like to everything by themselves. But it may cause a ruin to your business.  Modern online businesses are very complex. If you do not use right people for a particular work, things will be very difficult and unproductive at the same time. And you will be busy everyday getting nothing.

On the other hand productive people always ready to use appropriate tools to save the precious time and to get the best result in the mean time.

At end, being busy is a good excuse to think nothing. But being productive incorporates making your brain work to the accomplishment.