Social media is going corporate (infographic)

If you are not using social media for the growth of your business, a massive opportunity is getting missed out. Now in these days, social media is the greatest marketing tool and it is absolutely free of cost. Data says 70 of Americans are on social media. Clearly your social media campaign can reach to lot of persons.

However, you are not supposed to waste your time and skills on any social media platform. But you need to make some research on precious ones that give your business maximum boost and value your hard work.
Okay!

Let us discus the corporate value of most popular social media platforms.

Facebook

Talking about most popular social media platform to promote business, Facebook must be on the top position.  As a marketing manager I will recommend, you have to have a Facebook page for your business. If it is utilized appropriately, Facebook can be an amazing tool to grow your small business.

An infographic presentation of a renowned marketer shows, about 92 percent of small business listed on Facebook. If you are working hard on the business Facebook page it would return invaluable values to your business.  You can put a well extensive exposure sharing everything about your company.

Twitter

If you have great content, Twitter can make it go viral in hours. Because, Twitter is a great tools to easily spread words. The Hashtags used in Twitter post help to boost your posts. While Twitter is a very good platform for sharing short post and blog post links, it is not great for every business. On this platform you can do short Tweets, images, videos and links.

But if you are running a highly visual business and do not feel requirement of a blog, you can skip Twitter. However, many companies excel on this platform, as they have unique brand voice.

LinkedIn

This is not a platform where everyone comes to spend time and getting entertained. But LinkedIn is the best platform for the professional networking. This platform helps you to find great talent presenting yourself a business leader. You can also promote your business in the professional field.

LinkedIn is born to be more profession social media platform comparing to others. Every user can create their profiles in a form of resume and businesses can also create pages to showcase their products and services. You can join on specific group and post discussion on any business topic. And that is how you can create an impression on the industry. It will take to a long way of the success of your company.

Blog

If you are able to make yourself be popular in a particular industry, your business is already going through good times and sauch more great times are waiting ahead. To be a popular face in the industry, Blogging is option-less. 60 percent of successful companies and businesses have their blogs. They put their expertise on the website and let the audience discus the topic. In this way one business leader can understand what people really expecting from his company. And this is an invaluable perception on the way of success in any business. You can also promote you product online through blogging. Spreading the blog links on popular social media platforms will take your business to more and more targeted audience.

A brief guide to email marketing

Email marketing is still one of the best ways to promote your brand or sell product. Even with the introduction of several new marketing strategies, email marketing had not been depreciated by its value and importance.

In fact, study found that the ROI (return on investment) of email marketing is very high being about 3700 percent.

So, to make sure you do not miss out this great opportunity of marketing your brand, let’s look into the following details of email marketing.

Getting the email list for marketing

To be successful in email marketing you need to have and maintain a list of subscribers who might be interested to your service. More the list covers the target audience more the success of marketing campaign is obvious. And there are many ways to create this important list. Let’s talk on few of the best.

1. You can create sign up form on your business website. If the first time visitor finds something relevant on your site they will sign up using their email ID.

2. You may not have a strong list for email marketing but you have good social media following. You should make use of this one and make it as a tool of creating good email list. Just share your sign up link on social media channels.

3. Offer a prize and give your new subscribers incentives. You can attract more visitors and enlist them into your list. This way works but some irrelevant subscribers need to be filtered.

Buying an Email list

In email marketing campaign you should never buy an email list. Most of the emails in that list are ineffective and they get identified as spam. So using this type of mail you literally cannot reach to potential client.

Designing the mail

When you are designing your email campaign make sure to be simple and straightforward. Put all the most important information on the top so that one can easily scan the gist of the mail.

Divide the texts into sections making your campaign very easy to read. In fact, make your whole campaign clear and to the point.

Measuring the performance of Email marketing campaign

Oaky! You have created you campaign. But to know the value your effort is important. How can it be measured?  Wait! There are ways.

Clicks

Take the data of how many clicks your linked website received since you had launch your campaign. If the the click rate is reasonably low compared to other marketing campaigns, then you must review the campaign.

Website Traffic

Traffic in your website can be a measurement of your email marketing campaign success. If you are reaching the target audience through email marketing, it will show a direct impact on your service website or e-commerce store.