5 Reasons Email Marketing is Still Relevant

Email marketing is the very first strategy and way of digital marketing. However if we talk about digital marketing, many will go for the social media marketing and others. They may think, now these days email marketing has no impact at all. But it is evident to cut their words as email marking always and still has the same potential as before. The return in investment ratio of email marketing is about 44. That means if you invest $100 on to marketing of your business or product, you will gain $4400 in return.

Now let’s see how this works, the reasons you can rely on the email marketing to promote your business the products.

Drawing Attention of People

In the web and various types of social media, there are lot of ads and pop up. These things mainly bother than they can find it useful. So most of the ads and pop ups get ignored by the people of users. However email has an impact because it is sent to their email directly.

The open rate of emails depends upon the tactics used to send them. You can consider and understand this from the given data. Such as, signing up mail list has a open rate of 47 percent while newsletter having only 21 percent of opening rates.

Reaching More and More People

A person using internet must have a email address. To open account to any of online platforms you need an email. To get connected to the world and the important information, people get connected with email.

We can easily say that email users are more in numbers than the social media users. Data talks about it, there are more than 3.8 billion users of email whereas the Facebook users are 1.5 billion. So as the most people are using email, through email you can reach more people.

Subscribers

You can reach out to the audience and retain them in the list. Using social media you are bounded by the number of contents for the users to see. But in email marketing you have no limit or boundary. Moreover you can send specific content to the specific type of audience.

You have to remind to send only quality and relevant content to people.

Suitable User Interface

The opening rates of email on mobile are more than that of PCs. It is around 68 percent. But the email should and must be mobile optimized. So that user can enjoy opening emails on mobile. You have pay attention to the template you are sending is suitable on mobile as well as PCs. Design the format so that the emails look nice in every type of devices.

Tracking the Customer Activities

You can track the customer activities with the email you send them. You can see what part of the email gets the click and analyze why one clicks on the link.

For example, one always sends a list of cosmetic items and rarely has a click. Them it should be reconsidered the presentation of the mail generally sent.

You can also track which product is getting the most clicks from the audience.  How you can increase sales using the links in another platform.

Choosing the Right Social Media Platform [Infographic]

You are running a business, maybe it is already well established brand or you are putting all your efforts to make it. Being in the social media to make your goal be accomplished is not a question of course. But what social media platform is more beneficial to promote your business should be the concern. You may be suggested by anyone to create Pinterest board, Facebook, Instagram or many others of them. But would they really work for your type of business? Or what should be your approach to determine the best media platforms for your brand promotion? Are you on the right track now? So let’s discuss the things that matter without wasting much time.

Understanding the Purpose

Facebook, Instagram and YouTube have millions of users now these days. You should not make your decision to choose the platform on the basis of users. Instead it is essential to understand your audience’s behavior and where they can spend more time. So that the chance of your business get discovered will be increased.

You can understand it better from the given information. Facebook is mostly used as social platform. But Instagram is for visual and YouTube video based; to build community Facebook is the best option. If your business is based on the local audience, then Facebook will be very much effective.

Tracking the Competitors

What is the data of competitor analyze saying? You should know if there is any brand or media influencer that stands out to your business. You need the complete information of whom they are supporting or who are following them.

You should be looking for the answer of these questions from the social media expert you consult. These valuable data will help you to determine where the competitors are and what would be your approach in the particular industry. A well analyzed competitor report will help setting the business strategy and targeting the brand ambassador and influencer. It is important to reach the audience by your means in the social media platform.

Consistency is Important

Okay! Now you know which social media is useful for you. You also gathered the data on competitor analysis. But before you start to create the account, be sure about the consistency. Consistency means the content you are using maintaining same concept all over the platform. And the account handle (generally user name) must be same all across the different social media platform. Maintaining he consistency helps to build strong audience. If the handles are different in different media platform, user will be confused how to find the original one.

Variation over Content

It should be taken account that same content is not being posted in different platforms. The concept or the goal must be similar but creating variation in contents makes the audience love it. So it requires a bit research and good planning about which content is going where.

By understanding the things mentioned here you can give your social media promotion a perfect shape. Remember, the social media platform may be free, but you need to strike at best place to make the most out of it.

Mobile SMS Trumps Social Media [Infographic]

People all over the world are firmly attached to the mobile. A single person checks the mobile a couple of dozen times a day. And it surely opens up the biggest opportunity for the business and brands to reach the people that matters. As we look at the trend the mobile technology changed a lot over time. But the SMS marketing firmly holding place to communicate the key customer to give the shape of some methods.

SMS Marketing for Other Advance Marketing Strategies

Mobile marketers can use a specific marketing strategy is they are using SMS marketing strategies. This is because the brand which accepted SMS marketing can quickly get result in terms of responsiveness and effectiveness. They know the value of this medium to inform the marketing strategies all around.

Boosting the Conversion Rates by Sharing the Links

Research says a branded link can get 39.3% more response than a link that is generic in nature. This is due to branded link is important with SMS campaigns for security reasons. As in the audience’s point of view, they generally do not open the link if it is not familiar. They will only rely if the link is not associated with spam sites.

Reaching to the Market that Still Uses Semi-Smart Phones

To use the latest technology in your mobile phone it has to be latest also. But not all the phones are capable of using the latest technology. We can term it as “semi-smart” phones. And the data says that almost 34% of the mobiles in the world come under this category.

If the brands are looking for to reach these demographics, SMS marketing has no exception to make this happen.

Open Rates of SMS is higher than Email

If you compare the open rate of email marketing with the open rate of SMS campaign, it is almost times more. Data says, the email marketing having only 20% rate of open while the SMS marketing campaign boasts this value to more than 90%. This data clearly indicates that a customer find text message marketing more reliable than email marketing. So basically SMS marketing is cheaper than many email marketing having best return on investment feature.

Response Rate

In this subject SMS marketing defeats email marketing in a huge difference. As the customer response rate of SMS marketing is about some 7 time more than that of email marketing. To the audience the SMS are very convenient to open, read and giving feedback as they usually checking mobile phone multiple times a day.

Texting for Customer Supports and Services

As day by day the lives of people becoming automated, people hate to dial any number or to talk a customer service executive. Instead, they expect to write a SMS and the problem get solved or getting engaged into a live chat. This is having two benefits such as, it exclude the annoying waiting for the customer. And secondly, you can provide the customer automated chatting for many common questing enabling more depth solutions.

Social Media Takes Gold at the London 2012 Olympics

Social media is playing a massive role in the Olympic Games this year. Over the last few year social media has risen up steeply and media is taking full advantage of it.

Since the last Olympic in Beijing, Facebook has reached to 900 million users from 100 million. Also Twitter has also grown up drastically. And the eye catching spreading out of YouTube is making the whole world of Social Media.

In the games of 2012 London Olympics, it is featuring some popular sports like soccer, swimming etc. And thus there is a requirement of spreading news and information. The IOC has turned into the social media and let’s sees how.

Twitter Becomes Official Partner of the Olympic Games 2012

NBC Universal made an amalgamation with Twitter to live stream of games in Olympics 2012. The employees of Twitter are spending some 20 hours a day aggregating the Olympic related tweets and videos. They are maintaining all the tweets of athlete and the families on the single page.

The organization is going to rely on #Olympics and it will be promoted both on-screen and off-screen. NBC set to send the audience to the event page by on-air promotions.

Social Hub on Facebook

Recently Facebook lunched Explore London. It will provide the audience historical information and photos of notable events. The hub also aggregates the links of pages of sports, athlete and teams. The step will bring the audience inside the games.

If anyone joins this page, he/she will be receiving Olympic news on the feed. Not only can the viewers have personalized videos and photos from London event. Social networks arranged the games of the Olympic to be airing on the stations also.

In the event, Facebook declared another tie up with NBC. In Facebook talk meter, NBC is going to inform the audience about athletes, stories and results that others are talking about on Facebook. Moreover, Facebook will provide all the contents of NBC website for the visitors to share them.

The 2012 Olympics is going to be the revolution of history of Olympic Games. The Olympic committee has introduced its own social hub. They have integrated with Facebook, Instagram, Google+ and Tumblr. However athletes and the attendees have to go through strict guidelines. Overall social media is going to offer a strong prospective for the fans of Olympic Games all over the world.

Let’s see a simple statistics of the evolution of Olympic coverage:

Print: In 1890 with the start of modern Olympic Games in 1896, people started to follow the news of games on newspapers.

Radio: In 1936 the Berlin games were the first to have extensive radio coverage. 2500 broadcast in 28 different languages.

Television: In the year of 1964, the Tokyo Olympic for the first time set a milestone of satellite broadcast. Total 40 countries broadcaster the games.

Internet: In 1996 Olympic made its official web page to share news, photos and results of the games.

Social Media: And finally 2012 made the revolution using social hub for the Olympic Games. It allows the athletes and the fans to interact directly online.

Being Busy is not Being Productive

Are you always busy in your work and at the end of the day you could not evaluate the time? You may be putting a lot effort on something but the outputs are not satisfactory.

Many people get busy on work but they are not productive. Here are some explanation on busy people and productive people. Let’s see in which side you are.

1. Working hard vs. Working Smart

Busy people have good work ethics; they work hard to get always busy. Due to the pressure of hard work, they often forget that there may be a smarter way to get it done easily and in less time. Busy people do not look for better way to get work done but stick to the traditional one.

On the other hand, productive people always try to find a smarter way. They focus on effectiveness first and then efficiency.

2. Drowned Details vs. Macro and Micro

Busy people often get drowned into the deep details of the things. For example, they spend a lot time to decide if the template A or B should be chosen to send the report. They regard the small things in big importance.

But smart people start working with what they best have in their hand. They do not think so much on the outcome of the action they are attempting.

Things generally get better for the smart people day by day as they are doing something and learning experience. But busy people get drowned in details and can’t make any progress at all.

3. Do not Say YES to Everything

Generally busy people never say no. They say yes to everything. And it junks their schedule with lot and lot of works keeping them busy all the time.

But productive people say yes or no by their choice and very decisively. Because smart people know very well what is necessary and what not. And saying yes to wrong thing ultimately leads to a wrong path increasing work load with no result.

Do care and value the time and use the time in productive things.  Nodding yes to everything makes you be less productive.

5. Evaluate Things before Doing Anything

People often like to jump on the trend. If the trend is just social things, then it is okay. But if any trend is changing the market movement drastically, you should be careful before joining it.

Jumping into the market trend without analyzing the pros and cons is a very unproductive approach. So what does the productive people, they go through the evaluation process to measure the probability of success.

For example, now almost all the business has a mobile app. So deciding to create a mobile app for you business too is not necessary. Better assess the requirement of a mobile app for your type of business.

6. Doing Everything by Yourself vs. Making Use of Right Tools or People

Some people like to everything by themselves. But it may cause a ruin to your business.  Modern online businesses are very complex. If you do not use right people for a particular work, things will be very difficult and unproductive at the same time. And you will be busy everyday getting nothing.

On the other hand productive people always ready to use appropriate tools to save the precious time and to get the best result in the mean time.

At end, being busy is a good excuse to think nothing. But being productive incorporates making your brain work to the accomplishment.

Social media is going corporate (infographic)

If you are not using social media for the growth of your business, a massive opportunity is getting missed out. Now in these days, social media is the greatest marketing tool and it is absolutely free of cost. Data says 70 of Americans are on social media. Clearly your social media campaign can reach to lot of persons.

However, you are not supposed to waste your time and skills on any social media platform. But you need to make some research on precious ones that give your business maximum boost and value your hard work.
Okay!

Let us discus the corporate value of most popular social media platforms.

Facebook

Talking about most popular social media platform to promote business, Facebook must be on the top position.  As a marketing manager I will recommend, you have to have a Facebook page for your business. If it is utilized appropriately, Facebook can be an amazing tool to grow your small business.

An infographic presentation of a renowned marketer shows, about 92 percent of small business listed on Facebook. If you are working hard on the business Facebook page it would return invaluable values to your business.  You can put a well extensive exposure sharing everything about your company.

Twitter

If you have great content, Twitter can make it go viral in hours. Because, Twitter is a great tools to easily spread words. The Hashtags used in Twitter post help to boost your posts. While Twitter is a very good platform for sharing short post and blog post links, it is not great for every business. On this platform you can do short Tweets, images, videos and links.

But if you are running a highly visual business and do not feel requirement of a blog, you can skip Twitter. However, many companies excel on this platform, as they have unique brand voice.

LinkedIn

This is not a platform where everyone comes to spend time and getting entertained. But LinkedIn is the best platform for the professional networking. This platform helps you to find great talent presenting yourself a business leader. You can also promote your business in the professional field.

LinkedIn is born to be more profession social media platform comparing to others. Every user can create their profiles in a form of resume and businesses can also create pages to showcase their products and services. You can join on specific group and post discussion on any business topic. And that is how you can create an impression on the industry. It will take to a long way of the success of your company.

Blog

If you are able to make yourself be popular in a particular industry, your business is already going through good times and sauch more great times are waiting ahead. To be a popular face in the industry, Blogging is option-less. 60 percent of successful companies and businesses have their blogs. They put their expertise on the website and let the audience discus the topic. In this way one business leader can understand what people really expecting from his company. And this is an invaluable perception on the way of success in any business. You can also promote you product online through blogging. Spreading the blog links on popular social media platforms will take your business to more and more targeted audience.

A brief guide to email marketing

Email marketing is still one of the best ways to promote your brand or sell product. Even with the introduction of several new marketing strategies, email marketing had not been depreciated by its value and importance.

In fact, study found that the ROI (return on investment) of email marketing is very high being about 3700 percent.

So, to make sure you do not miss out this great opportunity of marketing your brand, let’s look into the following details of email marketing.

Getting the email list for marketing

To be successful in email marketing you need to have and maintain a list of subscribers who might be interested to your service. More the list covers the target audience more the success of marketing campaign is obvious. And there are many ways to create this important list. Let’s talk on few of the best.

1. You can create sign up form on your business website. If the first time visitor finds something relevant on your site they will sign up using their email ID.

2. You may not have a strong list for email marketing but you have good social media following. You should make use of this one and make it as a tool of creating good email list. Just share your sign up link on social media channels.

3. Offer a prize and give your new subscribers incentives. You can attract more visitors and enlist them into your list. This way works but some irrelevant subscribers need to be filtered.

Buying an Email list

In email marketing campaign you should never buy an email list. Most of the emails in that list are ineffective and they get identified as spam. So using this type of mail you literally cannot reach to potential client.

Designing the mail

When you are designing your email campaign make sure to be simple and straightforward. Put all the most important information on the top so that one can easily scan the gist of the mail.

Divide the texts into sections making your campaign very easy to read. In fact, make your whole campaign clear and to the point.

Measuring the performance of Email marketing campaign

Oaky! You have created you campaign. But to know the value your effort is important. How can it be measured?  Wait! There are ways.

Clicks

Take the data of how many clicks your linked website received since you had launch your campaign. If the the click rate is reasonably low compared to other marketing campaigns, then you must review the campaign.

Website Traffic

Traffic in your website can be a measurement of your email marketing campaign success. If you are reaching the target audience through email marketing, it will show a direct impact on your service website or e-commerce store.