Email marketing is the very first strategy and way of digital marketing. However if we talk about digital marketing, many will go for the social media marketing and others. They may think, now these days email marketing has no impact at all. But it is evident to cut their words as email marking always and still has the same potential as before. The return in investment ratio of email marketing is about 44. That means if you invest $100 on to marketing of your business or product, you will gain $4400 in return.
Now let’s see how this works, the reasons you can rely on the email marketing to promote your business the products.
Drawing Attention of People
In the web and various types of social media, there are lot of ads and pop up. These things mainly bother than they can find it useful. So most of the ads and pop ups get ignored by the people of users. However email has an impact because it is sent to their email directly.
The open rate of emails depends upon the tactics used to send them. You can consider and understand this from the given data. Such as, signing up mail list has a open rate of 47 percent while newsletter having only 21 percent of opening rates.
Reaching More and More People
A person using internet must have a email address. To open account to any of online platforms you need an email. To get connected to the world and the important information, people get connected with email.
We can easily say that email users are more in numbers than the social media users. Data talks about it, there are more than 3.8 billion users of email whereas the Facebook users are 1.5 billion. So as the most people are using email, through email you can reach more people.
You can reach out to the audience and retain them in the list. Using social media you are bounded by the number of contents for the users to see. But in email marketing you have no limit or boundary. Moreover you can send specific content to the specific type of audience.
You have to remind to send only quality and relevant content to people.
Suitable User Interface
The opening rates of email on mobile are more than that of PCs. It is around 68 percent. But the email should and must be mobile optimized. So that user can enjoy opening emails on mobile. You have pay attention to the template you are sending is suitable on mobile as well as PCs. Design the format so that the emails look nice in every type of devices.
Tracking the Customer Activities
You can track the customer activities with the email you send them. You can see what part of the email gets the click and analyze why one clicks on the link.
For example, one always sends a list of cosmetic items and rarely has a click. Them it should be reconsidered the presentation of the mail generally sent.
You can also track which product is getting the most clicks from the audience. How you can increase sales using the links in another platform.