Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. A great tool for doing this in a non-invasive way is email. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. It’s surprising however, that many small and some large companies are missing this opportunity. Here are 5 emails that you should be sending to your customers at minimum.
1) Thank You For Your Order
It doesn’t matter if your company provides products vs. services or is B2C vs. B2B, you should be sending your customers a “Thank You” any time you receive their businesses. This should go out at the appropriate time, consistently, and inform them that everything is on track.
2) Weekly/Monthly Newsletter
Help make your company more personal by sending out a regular newsletter email. Take content from your site or partner’s sites to ease the content creation burden. Let them know all of the changes you’re making to your company and how you’re doing. A little transparency can go a long way in deepening the relationship with them.
3) Special Discounts / Promotions Email
Everybody likes a great deal and many companies can leverage their engaged audience by throwing a great promotion out there. Target former customers or cross-sell your current customers in an attempt to drive up business and help them save some money. Note: Don’t abuse this media channel. Email recipients have a low tolerance for anything resembling a “spam” email. Make sure your promotions are highly valuable to the recipients.
If you’re not doing any email marketing today then it’s probably time to start. Throw a registration/contact form up on your website and start pulling together every email you have. Look into some cheap email service providers that connect to your CRM. In many cases you can automate some of these emails with a little configuration in the beginning. Start now, because you can assume that even if you’re not contacting your customers, your competitors probably are.
Bonus Email Ideas:
- You Might Also Like (Other Products/Services)
- We Haven’t Heard From You In a While
- Happy Birthday
- It’s Renewal Time
- Please Update Your Contact Information
- Last Chance - We’re Taking You Off Our List