Useful B2B Digital Marketing Benchmarks [Infographic]

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC).

Once you know these numbers, the next question is “What does success mean for each?” And that’s where gets interesting. Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks.

Insight Venture Partners, a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics.

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