Useful B2B Digital Marketing Benchmarks [Infographic]
When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, youâ€™re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC).
Once you know these numbers, the next question is “What does success mean for each?” And thatâ€™s where gets interesting. Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks.
Insight Venture Partners, a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics.