Good Campaigns Can Evolve into Great With Optimization

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin.

Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. Whether it’s traditional marketing, digital marketing, viral marketing, guerrilla marketing, or social marketing, concentrate on only the top performing channels and remove the rest.

It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. - Steve Jobs

I’ve seen many cases where companies will keep themselves busy launching campaign after campaign. It amazes me sometimes that they don’t take the time to stop, say “no” to new ones, and rework what’s already there.

Sometimes your best results can be right under your nose.

Written by

Cody Ward is a marketing professional, entrepreneur, blogger, and social media advocate. He has a successful track record consulting on complex B2B and B2C digital marketing strategy. In 2001, Cody started an online business selling sporting good products and driving revenue through affiliate programs. He then began working at Allstate Insurance Company on their paid search marketing and search engine optimization campaigns. Later he was also a core member of Zurich Financial Services' groundbreaking online thought leadership marketing program where he led lead generation tactics, CRM & ESP technical setup, and email optimization. Recently Cody joined Vision Integrated Graphics to lead an email marketing team, providing custom solutions for core clients.