It’s no surprise that advertising professionals are advocates of social media. We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Social media not only allows for highly targeted messaging but it’s extremely scalable. The message can be sent and re-sent by the recipients. This inherently viral component, along with the ability to measure it, makes it very appealing for use.
But are “Normal” or non-advertising professionals using it the same way? Are they as engaged on Twitter, Facebook, or Pinterest? Do they log the same amount of hours as the marketing managers?
This infographic by SF Heat provides some interesting insight into the difference.
Some interesting highlights:
- 92% of Ad Pros follow brands they like versus 33% of normal people.
- 61% of Ad Pros have a Google+ account versus 23% of normal people.
- 63% of Ad Pros “Strongly Agree” that companies should invest in social media with their customers versus 23% of normal people.
View the full infographic below, click to enlarge: