Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank...
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Choosing your keywords for SEO
About: Cody Ward
Cody Ward is a marketing professional, entrepreneur, blogger, and social media advocate. He has a successful track record consulting on complex B2B and B2C digital marketing strategy. In 2001, Cody started an online business selling sporting good products and driving revenue through affiliate programs. He then began working at Allstate Insurance Company on their paid search marketing and search engine optimization campaigns. Later he was also a core member of Zurich Financial Services' groundbreaking online thought leadership marketing program where he led lead generation tactics, CRM & ESP technical setup, and email optimization. Recently Cody joined Vision Integrated Graphics to lead an email marketing team, providing custom solutions for core clients.
Recent Posts by Cody Ward
Positively Influencing Email Open Rates
As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1%...
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Recommended Books to Read
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never...
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Optimize Your Old Marketing Campaigns Before Starting New Ones
At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always...
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10 Tips for Success on Twitter
When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships....
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