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Track Your Marketing with a Campaign ID

Posted: October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

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The History of Marketing [Infographic]

Posted: August 7, 2012

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how...

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Inbound Marketing Guide [Infographic]

Posted: June 26, 2012

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact Branding & Design....

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Replace Marketing Best Practices with Testing

Posted: May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other...

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Get Started with Pay-Per-Click Advertising

Posted: May 8, 2012

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you...

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