Lead Generation

The New Rules of Lead Generation Book Review

Posted: May 29, 2013

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the...

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Track Your Marketing with a Campaign ID

Posted: October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

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Marketing Automation Explained

Posted: July 26, 2012

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to match...

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Content Marketing is an Investment

Posted: July 5, 2012

Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online, read industry magazines, and ask their colleagues and friends...

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Inbound Marketing Guide [Infographic]

Posted: June 26, 2012

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact Branding & Design....

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