Content Marketing

5 Tips for a Fantastic Marketing Conference

Posted: October 25, 2012

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider....

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Track Your Marketing with a Campaign ID

Posted: October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

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3 Essential Web Metrics to Monitor

Posted: August 14, 2012

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do...

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The History of Marketing [Infographic]

Posted: August 7, 2012

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how...

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