Digital Marketing Blog

Stay up-to-date on the latest digital marketing views and insights.

Email Marketing Results, Best in 1st Hour [Infographic]

Email Marketing Results, Best in 1st Hour [Infographic]

Posted: December 26, 2012

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best...

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5 Easy Black Friday Marketing Tips You Still Have Time For

5 Easy Black Friday Marketing Tips You Still Have Time For

Posted: November 20, 2012

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can...

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5 Tips for a Fantastic Marketing Conference

5 Tips for a Fantastic Marketing Conference

Posted: October 25, 2012

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider. The event pulled together 4,000 marketing clients and industry...

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The Rise of Real-Time Bidding. Is Your Business Behind?

The Rise of Real-Time Bidding. Is Your Business Behind?

Posted: October 10, 2012

Below is a guest post by Aubree Parsons, a bright and energetic writer/journalist focused on many topics including marketing. John Wanamaker, one of the pioneers in advertising and marketing in the United States, once commented with no small amount of tongue in his...

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How to Improve Google Adwords Quality Scores [Infographic]

How to Improve Google Adwords Quality Scores [Infographic]

Posted: October 4, 2012

I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most...

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Track Your Marketing with a Campaign ID

Track Your Marketing with a Campaign ID

Posted: October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this quote is so popular is because it resonates very well with...

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Social Media Profile Image Size Guide [Infographic]

Social Media Profile Image Size Guide [Infographic]

Posted: September 11, 2012

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative...

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3 Essential Emails to Send

3 Essential Emails to Send

Posted: September 6, 2012

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those...

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Interesting Marketing Trends of Small Businesses [Infographic]

Interesting Marketing Trends of Small Businesses [Infographic]

Posted: August 17, 2012

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl...

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3 Essential Web Metrics to Monitor

3 Essential Web Metrics to Monitor

Posted: August 14, 2012

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites...

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The History of Marketing [Infographic]

The History of Marketing [Infographic]

Posted: August 7, 2012

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more...

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Social Media at the 2012 Olympics

Social Media at the 2012 Olympics

Posted: July 31, 2012

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more...

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