Digital Marketing Blog

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Ignore Your Email Marketing Open Rates

Ignore Your Email Marketing Open Rates

Posted: July 15, 2014

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t...

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Being Busy is Not Being Productive

Being Busy is Not Being Productive

Posted:

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just...

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Can CRM and Marketing Automation Be 1 Tool?

Can CRM and Marketing Automation Be 1 Tool?

Posted: March 14, 2014

I recently talked with Stewart Rogers (@TheRealSJR) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics. Salesformics aims to simplify both CRM and Marketing Automation – by focusing on the...

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