Digital Marketing Blog

Stay up-to-date on the latest digital marketing views and insights.

Strategies for a Successful Paid Search Campaign

Strategies for a Successful Paid Search Campaign

Posted: February 6, 2013

Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of...

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The Difference Between SEO & SEM

The Difference Between SEO & SEM

Posted: January 30, 2013

Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting...

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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Posted: January 2, 2013

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies...

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