Social Media Takes Gold at the London 2012 Olympics

Social media is playing a massive role in the Olympic Games this year. Over the last few year social media has risen up steeply and media is taking full advantage of it.

Since the last Olympic in Beijing, Facebook has reached to 900 million users from 100 million. Also Twitter has also grown up drastically. And the eye catching spreading out of YouTube is making the whole world of Social Media.

In the games of 2012 London Olympics, it is featuring some popular sports like soccer, swimming etc. And thus there is a requirement of spreading news and information. The IOC has turned into the social media and let’s sees how.

Twitter Becomes Official Partner of the Olympic Games 2012

NBC Universal made an amalgamation with Twitter to live stream of games in Olympics 2012. The employees of Twitter are spending some 20 hours a day aggregating the Olympic related tweets and videos. They are maintaining all the tweets of athlete and the families on the single page.

The organization is going to rely on #Olympics and it will be promoted both on-screen and off-screen. NBC set to send the audience to the event page by on-air promotions.

Social Hub on Facebook

Recently Facebook lunched Explore London. It will provide the audience historical information and photos of notable events. The hub also aggregates the links of pages of sports, athlete and teams. The step will bring the audience inside the games.

If anyone joins this page, he/she will be receiving Olympic news on the feed. Not only can the viewers have personalized videos and photos from London event. Social networks arranged the games of the Olympic to be airing on the stations also.

In the event, Facebook declared another tie up with NBC. In Facebook talk meter, NBC is going to inform the audience about athletes, stories and results that others are talking about on Facebook. Moreover, Facebook will provide all the contents of NBC website for the visitors to share them.

The 2012 Olympics is going to be the revolution of history of Olympic Games. The Olympic committee has introduced its own social hub. They have integrated with Facebook, Instagram, Google+ and Tumblr. However athletes and the attendees have to go through strict guidelines. Overall social media is going to offer a strong prospective for the fans of Olympic Games all over the world.

Let’s see a simple statistics of the evolution of Olympic coverage:

Print: In 1890 with the start of modern Olympic Games in 1896, people started to follow the news of games on newspapers.

Radio: In 1936 the Berlin games were the first to have extensive radio coverage. 2500 broadcast in 28 different languages.

Television: In the year of 1964, the Tokyo Olympic for the first time set a milestone of satellite broadcast. Total 40 countries broadcaster the games.

Internet: In 1996 Olympic made its official web page to share news, photos and results of the games.

Social Media: And finally 2012 made the revolution using social hub for the Olympic Games. It allows the athletes and the fans to interact directly online.

Social media is going corporate (infographic)

If you are not using social media for the growth of your business, a massive opportunity is getting missed out. Now in these days, social media is the greatest marketing tool and it is absolutely free of cost. Data says 70 of Americans are on social media. Clearly your social media campaign can reach to lot of persons.

However, you are not supposed to waste your time and skills on any social media platform. But you need to make some research on precious ones that give your business maximum boost and value your hard work.

Let us discus the corporate value of most popular social media platforms.


Talking about most popular social media platform to promote business, Facebook must be on the top position.  As a marketing manager I will recommend, you have to have a Facebook page for your business. If it is utilized appropriately, Facebook can be an amazing tool to grow your small business.

An infographic presentation of a renowned marketer shows, about 92 percent of small business listed on Facebook. If you are working hard on the business Facebook page it would return invaluable values to your business.  You can put a well extensive exposure sharing everything about your company.


If you have great content, Twitter can make it go viral in hours. Because, Twitter is a great tools to easily spread words. The Hashtags used in Twitter post help to boost your posts. While Twitter is a very good platform for sharing short post and blog post links, it is not great for every business. On this platform you can do short Tweets, images, videos and links.

But if you are running a highly visual business and do not feel requirement of a blog, you can skip Twitter. However, many companies excel on this platform, as they have unique brand voice.


This is not a platform where everyone comes to spend time and getting entertained. But LinkedIn is the best platform for the professional networking. This platform helps you to find great talent presenting yourself a business leader. You can also promote your business in the professional field.

LinkedIn is born to be more profession social media platform comparing to others. Every user can create their profiles in a form of resume and businesses can also create pages to showcase their products and services. You can join on specific group and post discussion on any business topic. And that is how you can create an impression on the industry. It will take to a long way of the success of your company.


If you are able to make yourself be popular in a particular industry, your business is already going through good times and sauch more great times are waiting ahead. To be a popular face in the industry, Blogging is option-less. 60 percent of successful companies and businesses have their blogs. They put their expertise on the website and let the audience discus the topic. In this way one business leader can understand what people really expecting from his company. And this is an invaluable perception on the way of success in any business. You can also promote you product online through blogging. Spreading the blog links on popular social media platforms will take your business to more and more targeted audience.