Social Media Takes Gold at the London 2012 Olympics

Social media is playing a massive role in the Olympic Games this year. Over the last few year social media has risen up steeply and media is taking full advantage of it.

Since the last Olympic in Beijing, Facebook has reached to 900 million users from 100 million. Also Twitter has also grown up drastically. And the eye catching spreading out of YouTube is making the whole world of Social Media.

In the games of 2012 London Olympics, it is featuring some popular sports like soccer, swimming etc. And thus there is a requirement of spreading news and information. The IOC has turned into the social media and let’s sees how.

Twitter Becomes Official Partner of the Olympic Games 2012

NBC Universal made an amalgamation with Twitter to live stream of games in Olympics 2012. The employees of Twitter are spending some 20 hours a day aggregating the Olympic related tweets and videos. They are maintaining all the tweets of athlete and the families on the single page.

The organization is going to rely on #Olympics and it will be promoted both on-screen and off-screen. NBC set to send the audience to the event page by on-air promotions.

Social Hub on Facebook

Recently Facebook lunched Explore London. It will provide the audience historical information and photos of notable events. The hub also aggregates the links of pages of sports, athlete and teams. The step will bring the audience inside the games.

If anyone joins this page, he/she will be receiving Olympic news on the feed. Not only can the viewers have personalized videos and photos from London event. Social networks arranged the games of the Olympic to be airing on the stations also.

In the event, Facebook declared another tie up with NBC. In Facebook talk meter, NBC is going to inform the audience about athletes, stories and results that others are talking about on Facebook. Moreover, Facebook will provide all the contents of NBC website for the visitors to share them.

The 2012 Olympics is going to be the revolution of history of Olympic Games. The Olympic committee has introduced its own social hub. They have integrated with Facebook, Instagram, Google+ and Tumblr. However athletes and the attendees have to go through strict guidelines. Overall social media is going to offer a strong prospective for the fans of Olympic Games all over the world.

Let’s see a simple statistics of the evolution of Olympic coverage:

Print: In 1890 with the start of modern Olympic Games in 1896, people started to follow the news of games on newspapers.

Radio: In 1936 the Berlin games were the first to have extensive radio coverage. 2500 broadcast in 28 different languages.

Television: In the year of 1964, the Tokyo Olympic for the first time set a milestone of satellite broadcast. Total 40 countries broadcaster the games.

Internet: In 1996 Olympic made its official web page to share news, photos and results of the games.

Social Media: And finally 2012 made the revolution using social hub for the Olympic Games. It allows the athletes and the fans to interact directly online.