A brief guide to email marketing

Email marketing is still one of the best ways to promote your brand or sell product. Even with the introduction of several new marketing strategies, email marketing had not been depreciated by its value and importance.

In fact, study found that the ROI (return on investment) of email marketing is very high being about 3700 percent.

So, to make sure you do not miss out this great opportunity of marketing your brand, let’s look into the following details of email marketing.

Getting the email list for marketing

To be successful in email marketing you need to have and maintain a list of subscribers who might be interested to your service. More the list covers the target audience more the success of marketing campaign is obvious. And there are many ways to create this important list. Let’s talk on few of the best.

1. You can create sign up form on your business website. If the first time visitor finds something relevant on your site they will sign up using their email ID.

2. You may not have a strong list for email marketing but you have good social media following. You should make use of this one and make it as a tool of creating good email list. Just share your sign up link on social media channels.

3. Offer a prize and give your new subscribers incentives. You can attract more visitors and enlist them into your list. This way works but some irrelevant subscribers need to be filtered.

Buying an Email list

In email marketing campaign you should never buy an email list. Most of the emails in that list are ineffective and they get identified as spam. So using this type of mail you literally cannot reach to potential client.

Designing the mail

When you are designing your email campaign make sure to be simple and straightforward. Put all the most important information on the top so that one can easily scan the gist of the mail.

Divide the texts into sections making your campaign very easy to read. In fact, make your whole campaign clear and to the point.

Measuring the performance of Email marketing campaign

Oaky! You have created you campaign. But to know the value your effort is important. How can it be measured?  Wait! There are ways.

Clicks

Take the data of how many clicks your linked website received since you had launch your campaign. If the the click rate is reasonably low compared to other marketing campaigns, then you must review the campaign.

Website Traffic

Traffic in your website can be a measurement of your email marketing campaign success. If you are reaching the target audience through email marketing, it will show a direct impact on your service website or e-commerce store.